Odds comparison

Lower margins indicate better theoretical value, although these results represent a limited sample and prices can vary by fixture, market and collection time 50% boost applied after all selections are settled. Free bet applied on 1st settlement of any qualifying bet. Bonus and winnings expire 7 days after being credited. One-time stake of £25, min odds 1.7, stake not returned. Free bet stake not returned in winnings.

Below you’ll find some of the most commonly asked questions about football betting in the UK All bookmakers listed on this page are licensed and regulated by the UK Gambling Commission (UKGC). Betfred is one of the strongest options for bettors looking for enhanced Premier League goalscorer markets. A free bet credit is used to place a wager without using your own money.

However, live streaming is the weak spot, as it’s very limited. For ongoing promos, the acca boost at BetMGM starts at 10% for 3+ selections and goes up to 200%. Acca Flex rewards football accumulators of 5+ legs with a cash bonus if every selection wins, and a partial refund if just 1 leg lets you down.

To look back, the yesterday football results page lists the closing odds of every match, so it is clear which teams beat the market and which ones fell short. An outright bet is a bet on the overall winner of a league, cup or tournament rather than on a single match, and alongside single matches you can compare outright odds on every title race. On our live odds page you can follow the soccer betting odds for the matches in play, next to the live score, and see how the prices react to a goal or a red card. The number one destination for real time scores for Football, Cricket, Tennis, Basketball, Hockey and more. Most standard football betting markets, including Match Result and Both Teams to Score, apply to 90 minutes plus stoppage time. However, smaller competitions typically have fewer betting markets, particularly for player-specific selections, Bet Builders and live betting.

For football bettors, the main draw is a steady stream of cashback offers of 10% of your losses up to £500. No Goals No Worries is the pick of QuinnBet’s football promotions. Place a £10+ bet at evens or greater, then two more qualifying bets on different events worth at least 50% of your largest stake. A dedicated Featured Bet Builders tab inside most big matches serves up pre-made slips within your chosen odds range. It’s harder to make a definitive call on QuinnBet’s pricing this time around. Bally Bet’s 2 Up Early Payout settles your bet as a winner the moment your selected team goes 2 goals ahead, regardless of how the match finishes.

Extra time and penalty shootouts are generally excluded unless the market specifically states otherwise. If you’ve placed at least three qualifying bets and your first-day net losses total £10 or more, BetTOM refunds 50% of those losses as a free bet, up to £25. This means your bet can settle as a winner when your team takes a two-goal lead, even if they subsequently lose.

Football gets real attention too, with 120+ markets on Premier League and other elite fixtures, and a Bet Builder that stretches to 20 selections, more legroom than bet365’s 12. The same Bet Mentor and Insights tools found at Quickbet are here too, suggesting selections based on your target stake and payout, or surfacing a relevant stat next to a matching market. It turns your target stake and payout into ready-made football selections. Quickbet launched in 2025 under the same L&L Europe Ltd licence as PUB, and football sits comfortably among its 35+ sports, with 999+ fixtures listed at any given time. Bettors can wager on the usual major leagues and competitions alongside the novelty markets Paddy Power is known for, while many promotions return rewards as cash rather than free bets.

Nevertheless, Bally Bet’s performance makes it our pick for competitive Premier League match-result pricing in this test. Some other bookmakers produced lower margins in separately timed observations, but those results aren’t directly comparable with the main snapshot. These are small differences across a limited sample, rather than evidence that Bally Bet will always offer the best odds. What’s best is that the cash option means you’re not locked into bonus funds, which aren’t included in winning bets (less value). Most pre-match markets are carried over to in-play, and the live streaming catalogue offers tons of matches to watch as you bet. That way, you can quickly determine if it matches your betting style and bookmaker preferences.

Betano is a relatively recent arrival in the UK football betting market, launching in 2024. From the sports betting page, pick your event and scroll down to see whether a boost is running that day. The app is slick and rates 4.7/5 on the App Store, and most payouts land within a few hours. The Bet Builder+ boost turns a two-leg bet builder into extra value on a winning slip. The 10Bet welcome offer is a 100% deposit match up to £50, credited to a separate sports bonus balance and requiring 10x wagering non gamstop sports betting within 30 days. 10bet has been operating since 2003 under Blue Star Planet Limited, and it’s built its football reputation on regular, well-priced boosts rather than one headline feature.